45). Where to Find Podcasts to Appear On: Your Ultimate Guide to Landing Podcast Guest Spots

Where to Find Podcasts to Guest On: Your Ultimate Guide to Getting Podcast Guest Spots
In modern times, podcast guesting is among the strongest means of establishing your personal brand, building authority in your area of expertise, and exposing yourself to new, interested audiences. If you are an entrepreneur, author, coach, or content creator, giving interviews on suitable podcasts can drive leads, enhance visibility, and enhance your credibility.

But the real question is: Where do you actually find podcasts to guest on?
This guide will take you through exactly how to find the right shows, confidently pitch yourself, and begin guesting like a pro.

Why Podcast Guesting Is a Smart Move
With more than 5 million podcasts worldwide and a listener base that trusts what they hear, being a podcast guest provides you with:

An opportunity to share your expertise

Access to highly niche audiences

Content you can reuse for your own brand

Think of it as personalized PR.

Step 1: Know Your Niche Before You Pitch
Before you jump into directories or start pitching yourself, determine:

Your niche area of expertise (e.g., startup expansion, mental wellness, leadership)

The audience you'd like to reach (e.g., small business owners, working moms, tech enthusiasts)

The type of content or podcasts your audience already listens to

This clarity will assist you in discovering the right-fit podcasts, not any podcast.

Step 2: Where to Find Podcasts in Need of Guests
These are some of the best platforms and tools to find podcasts in need of guests:

Podcast Directories
Apple Podcasts – Browse by category, read show descriptions, and look at recent guest episodes.

Spotify – Utilize search filters to find shows in your niche.

Pod chaser – Similar to IMDb for podcasts, with profiles for hosts and guests.

Google Podcasts – Browse popular or specialized subjects using keywords.

Podcast Guest Matching Sites
Pod Match – Similar to Tinder for podcast guesting.

MatchMaker.fm – Put up a profile and be matched with shows requiring your expertise.

Podcast Guests – Sign up for a weekly email list of shows looking for expert guests.

Pod Booker – Schedule yourself on relevant shows using an easy-to-use interface.

Online Communities
Facebook Groups such as "Podcast Guest Collaboration Community" or "Find a Podcast Guest".

LinkedIn – Utilize hashtags such as #PodcastGuest or #GuestForPodcast.

Reddit – Subreddits r/podcasting or r/AskPodcasters tend to have collab threads.

Freelance & PR Platforms
Upwork / Fiverr – Employ someone to research and contact for podcast guesting.

HARO (Help A Reporter Out) – Occasionally features podcast guesting opportunities under "media requests."

Bonus: Google Search Hacks
Utilize these queries

"looking for podcast guests" + your niche

"be a guest on podcast" + [topic]

"top [niche] podcasts" + interview

✉️ Step 3: Write a Killer Pitch That Gets You Booked
When you've found a podcast you enjoy, it's time to pitch them. Here's what a good pitch should have:

✅ What to Put in Your Pitch:
Who you are (brief bio or intro)

Why you're a good fit for their listener base

3-4 talking points or topics

Links to your site, LinkedIn, or earlier podcast episodes

A clear call-to-action (e.g., "I'd love to be considered as a guest for your show")

Sample Pitch Template:
Hi [Podcast Host Name],
I came across your show recently, [Podcast Name], and enjoyed your episode on [mention specific topic].

I'm a [title/expertise] who specializes in helping [audience] with [what you do]. I'd love to add value to your listeners by sharing ideas about:

[Topic 1]

[Topic 2]

[Topic 3]

Here's a link to an earlier interview I conducted: [insert link]

Would this interest you? I'd be delighted to come in as a guest.
Best regards,
[Your Name]

Step 4: How to Select the Correct Podcasts
All podcasts are not created equal. Refer to this checklist prior to pitching:

Does their demographic match yours?

Do they release episodes regularly (weekly or bi-weekly)?

Are their interviews of high quality and professionally made?

Are they well-reviewed?

Have they had similar guests on before?

Look for podcasts with active listeners, not merely large follower numbers.

Step 5: Use These Tools to Stay Organized
Google Sheets or Airtable – Keep track of outreach, pitch dates, and follow-ups

Canva or Notion – Design a branded speaker one-sheet

Calendly – Streamline scheduling your interviews

Bonus Tips to Stand Out
Personalize each pitch—call out a particular episode you loved.

Interact with the podcast on social media first before contacting them.

Pitch to provide the show to your audience once it goes live.

Be a pleasure to work with—get back to them in a timely manner and arrive on time.

✨ Final Thoughts
Podcast guesting is not about going in front of a microphone—it's about establishing relationships, telling your story, and becoming someone people can trust in your space.

Begin small, create a portfolio, and make outreach consistent.